The nonprofit Josephson Institute administers the national office
of CHARACTER COUNTS! (the Center for Youth Ethics).
CHARACTER COUNTS! is the most widely implemented
approach to character education, reaching millions of youth.
CHARACTER COUNTS! is:

  • A framework based on basic values called the Six Pillars of
    Character: trustworthiness, respect, responsibility,
    fairness, caring and citizenship.
  • Embraced by thousands of schools, communities, public
    agencies and nonprofit organizations for a simple reason
    – it works. These groups receive support and
    development from a national office, which offers training
    programs, free e-newsletters, resources and free
    consultation.
  • Nonprofit, not religious or political (though used by both
    secular and faith-based groups, and supported by public
    officials of both major parties).
  • Not a curriculum or add-on, but a powerful means to
    advance curricular and behavioral goals.
Coalition Members List
How To Get Started
The Six Pillars of Character
Frequently Asked Questions
A Quick Guide to Building Character
About the Josephson Insitute
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